I saw the popularity of Gin increasing day by day – not only the number but the diversity of people wanting to drink it – and i also saw people being ‘overwhelmed’ with the number of new entrants on a daily basis and all the variations of ‘tonics and mixes’ to drink these gins with.
My idea was to produce a convenient Gin drink with the ‘perfect mix’. The concept was introduced to serve the ‘time-poor’ consumer who has a desire for a high quality unique product. A drink that is readily available – it can be served quickly at a bar or party or bought to be ready to drink at a bbq, picnic, on the beach.
The product gives people the convenience of having a premium, product, handmade with care that is indeed the perfect mix of ‘small batch’ Scottish gin and premium complimentary sodas.